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Image file size is very important to maintain website performance.

Resizing and optimizing photos before uploading them to your website is an essential aspect of website design. The process ensures that your photos are the right size and quality to provide the best user experience, which can impact your website's visibility, ranking, and overall user engagement.

One of the primary reasons to resize and optimize photos is to reduce their file size. Large photo files can slow down your website's loading time, which can negatively impact the user experience and lead to high bounce rates. By reducing the file size, your website will load faster, which will improve the user experience and lead to higher engagement levels.

Another reason to resize and optimize photos is to ensure that they are the right size for your website. Large photos can take up too much space on your web page, leading to a cluttered and unprofessional appearance. By resizing photos to a suitable size, you can create a clean, organized and professional looking website.

For full-screen images and header photos, it's recommended to keep the maximum dimensions at 1920x1080 pixels. This size ensures that the photos will look sharp and clear on most devices, including desktop computers and high-resolution mobile devices. However, if you're creating a thumbnail image or a smaller image, you don't need to keep the maximum dimensions. Thinking that the full screen is 1920x1080, you can use rough math to resize. So if an image is taking up just 1/4 of the page, it can be resized to 500x250. As long as you are using an editor like Elementor or the Gutenberg editor you can fine tune the size after uploading. If you ar working in code, you can add the doantions to your html img tag.

In addition to resizing photos, it's also important to optimize them for the web. This means reducing the image file size without sacrificing quality. There are many tools available for optimizing images, including Photoshop, GIMP, and online services like TinyPNG. These tools can help you reduce the file size without sacrificing the quality of your images. If you don't hae a program on your computer we recommend Optimazilla to our clients. Default settings work well.

Comparison of two images being optimized.
This image, was originally 4.5Mb, after reisizing, 692Kb (on left) optimized to 46Kb (right). As a rough estimate, it might take approximately 8-10 seconds to load the 4.5 MB image, while it might take only 1-2 seconds to load the 46 KB image. This represents a saving of 7-8 seconds on average for the smaller image*.
*This is just an estimate, the actual savings in load time will depend on many factors, such as the internet speed, server response time, and location of the server.

In conclusion, resizing and optimizing photos is an essential aspect of website design. By doing so, you can improve the user experience, increase engagement, and ensure that your website looks professional and well-organized. So make sure to resize and optimize your photos before uploading them to your website! Reach out if you have any quesitons.

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